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To be a highly reputed Singapore snack food manufacturer who spreads our well-loved food heritage throughout Asia.


To our customers:
To purvey the best of Singapore traditional snack food that is authentic, high in quality and of good value

To our foodservice clients:
To inspire confidence in our brand through food prepared with modern processes which bring out its original flavour

To our employees:
To develop and nurture our people for continuous learning and improvement


We use original ingredients in keeping with our generations-old recipe; we preserve the Singapore food culture by upholding the traditional ways of enjoying these foods.

Quality Focused
Delighting customers, we constantly improve food preparation methods and
service quality.

With high ethics, we abide by strict food safety and quality standards; we honour promises made to our stakeholders

Lifelong learning
Believing that there’s always something new to learn, we encourage continuous learning and improvement to foster personal and professional development.

Building relationships
We encourage communication, care and teamwork amongst staff, and build strong rapport with customers.